Nurturing the right business culture is critical, but needn’t be something to shy away from. Jérémie Guillerme of stakeholder communications consultancy Black Sun sets out some advice to get you on the right road.
Whether it is held as the culprit in cases of corporate wrongdoing, or described as the magic ingredient to drive business success, business culture is definitely a “trending” business topic.
Yet, despite the growing sentiment that culture may be the root of all good and evil in the corporate world, why do so few organisations currently manage their culture in a coherent or integrated way? Why such a discrepancy between the business magazines’ headlines saying that culture drives performance, and the rather low level of managerial attention
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