As the travel giant counts the cost of holidaymaker deaths, Board Agenda looks at the wider impact of reputational crises, and how businesses can better manage or avoid them.
A whitepaper from the Alva Group, the corporate reputation advisers, has shown that Thomas Cook’s standing has been significantly impacted by recent events and that this has had a significant impact on several areas of their business.
Thomas Cook has had a challenging year, with a number of incidents that have led to an increase in negative sentiment and reputational damage. Events culminated in widespread criticism of how it handled an inquest into the deaths of two children in a hotel booked through Thomas Cook.
Alva charted and analysed the reputation of the group using their reputation analysis system.
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