Liri Andersson
Liri Andersson is the founder of This Fluid World, a boutique business and marketing consultancy that enables global organisations to understand, navigate and commercially exploit a changing business and marketing environment. Since its inception in 2009, This Fluid World has acted as an advisor of many global brands such as Nestlé, General Mills, Nespresso, Crédit Agricole, IKEA, Danone, and Bacardi. Liri is a guest lecturer at INSEAD’s Executive Programme, and presenter at the 2015 Global Business Leaders Conference, Abu Dhabi.
Latest Articles by Liri Andersson
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15 August, 2017
Digital transformation: how boards can weather the stormWith the digital revolution about to present “the greatest disruption to both leadership and governance in the entire history of business”, there are ways that boards can prepare for the new digital economy and not be left behind.
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15 May, 2017
Eleven leadership guidelines for the digital ageThe old ways of running a company won’t cut it in a digital world, argue Liri Andersson and Ludo Van der Heyden of INSEAD.
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10 February, 2017
Three ways to get ahead of the digital competitionLeaders seeking to capture value and gain a competitive edge in the digital age need to expect the unexpected.